The most expensive domain names were all registered during the 90s and they’ve been resold aftermarket ever since. They’re all Top Level Domains (TLDs).
Most of them are generic single word domains and if you know anything about the domain market, you’ll know that generic single word domains are the most coveted and expensive domains in the world.
Many of these domains have been resold multiple times to flip a profit, as their value keeps on rising each and every year…
But since Google and other major search engines made domain names less of a ranking factor, are perfect-keyword-match domains still relevant?
Not really…yes, they still do count in terms of branding and marketability…
But in terms of ranking…no, they don’t count anymore – those days are gone. What counts now is social signals and most importantly, the amount of quality back-links pointing to your site.
Yet again, most people would rather link to Fund.com or Voice.com, instead of Fund123.com and Voice69.com…
That’s why these generic domains still matter, they’re digital online addresses that are equivalent to real residential addresses…they’re simply online real estate.
When your business is located in Beverly Hills, California – it says all the right things about you, and people are more likely to seek your services than go to your competitor – who’s located somewhere in a sketchy area in Compton.
The same thing applies to domain names…I’ll rather trust my credit card information with Shop.com, than with Shop-Buy-Now.com…
Fund.com — US$12.07 Million
We start our top ten list with Fund.com and it’s worth US$12.07 million, making it the 10th most expensive domain name in the world.
Clerk Media sold it in 2008, to a financial publishing company, that provides information about mutual funds, investments, stocks and other financial services.
The company that bought the domain, Fund.com, Inc., suffered a major decline after 2011, after it was hit by lawsuits accusing it of being a Ponzi scheme.
This domain isn’t active anymore and it’s currently up for sale, you can purchase it for US$12.07 million.
Insure.com — US$16 Million
This domain was first registered in 1984 by the Quote Smith Corporation, they later changed their name to Life Quotes.
Insure.com ( domain name and website) was bought by Quin Street Inc., in 2009 for US$16 million, making it the 9th most expensive domain name in the world.
Quin Street is based in California and they’re a lead generation company that specializes in vertical marketing and online media.
Insure.com provides insurance related articles, quotes and news.
360.com — US$17 Million
In 2015, 360.com was bought for US$17 million, making it the 8th most expensive domain name in the world.
The new owners are a Chinese internet security company called Qihoo 360 Technology Co.
Qihoo 360 bought the domain from European mobile company, Vodafone, in order to boost its global profile.
360.com redirects to the company’s original domain name – 360totalsecurity.com.
Internet.com — US$18 Million
Internet.com was sold by Web Media Brands Inc., for US$18 million, making it the 7th most expensive domain name in the world.
It was acquired by Quin Street and it came with a portfolio of other domain names.
Today, Internet.com redirects visitors to domain registration websites, where you can buy your own domain name.
Voice.com — US$30 Million
Voice.com is one of the largest pure domain name sales of all time, and it was sold for US$30 million, making it the 6th most expensive domain name in the world.
It was acquired in 2019, by Block.one, for their new block-chain social media website.
The domain name was originally owned by Micro-Strategy Incorporated, a company that provides Cloud services, business intelligence and mobile software.
PrivateJet.com — US$30.18 Million
Don’t Look Media Group, sold PrivateJet.com for US$30.18 million, making it the 5th most expensive domain name in the world.
Nations Luxury Transportation LLC, acquired the domain in 2012. The company is based in Atlanta and they primarily bought the domain to attract high net worth clients.
You can book charter flights on PrivateJet.com, from as little as U$1,980 an hour.
VacationRentals.com — US$35 Million
VacationRentals.com was sold in 2007 for US$35 million, making it the 4th most expensive domain name in the world.
It was bought by Texas-based firm, HomeAway, to keep it off the hands of their biggest competitor – Expedia.
Today, VacationRentals.com is a marketplace where you can find vacation deals all over the world.
Insurance.com — US$35.6 Million
In 2010, Insurance.com (domain name and website) was sold for US$35.6 million, making it the 3rd most expensive domain name in the world.
Quin Street must’ve some very deep pockets, as they own this domain name too!
Insurance.com is a popular website which compares insurance quotes from leading insurance companies. It also provides information on home, health and life insurance.
CarInsurance.com — US$49.7 Million
CarInsurance.com was sold in 2010 for US$49.7 million, making it the 2nd most expensive domain name in the world.
Quin Street is at it again, as they’re the ones who acquired this domain!
CarInsurance.com provides a list of popular car insurance companies and compares their quotes. They also have in-depth articles about car insurance.
LasVegas.com — US$90 Million
LasVegas.com has been the most expensive domain name since 2005, when it was sold by Stephens Media, for US$90 million!
Vegas.com LLC acquired this domain and they’re paying for it in installments over a 35 year period.
Founded in 1998 and headquartered in Las Vegas, Nevada – Vegas.com LLC is an online travel agency. They paid US$12 million upfront for LasVegas.com, while the rest of the amount will be paid in installments till 2040.
Today, LasVegas.com offers tours, bookings and accommodation in “Sin City.”